3.6 tons
of water saved per pair
A standard pair of jeans born of virgin denim consumes 3781 litres of clean water. A pair of Un - under 3% of that.
We’re moving humanity from fashion conscious to conscious fashion - one GreenPocket™ at a time.
It’s your way to flaunt to the world that upcycled fashion is your first choice. This is your revolution. Your ethical reformation. Your act of reclamation. Stitched into a few square inches of proud rebellion.
Unf*ck the Future
2.16 million metric tons of jeans mostly end up in trash piles every year. Fashionable denim. Worthy denim. Damn good denim. We’re here to throw away this throwaway culture. We collect these victims of vicious overconsumption - upcycle them and turn them into your next fashion statement.
From unwanted to Un Denim.
Rescued > Restored > Reborn.
Our Conscious Collections
- Jeans
- Jackets
- Shorts
- Skirts
- Dungarees
- Coveralls
- Jeans
- Jackets
- Shorts
- Skirts
- Dungarees
- Coveralls
- Jeans
- Jackets
- Shorts
- Skirts
- Dungarees
- Coveralls
- Jeans
- Jackets
- Shorts
- Skirts
- Dungarees
- Coveralls
Timeless Classics
Timeless Classics
Timeless Classics
Timeless Classics
Utilitarian Streetwear
Utilitarian Streetwear
Utilitarian Streetwear
Utilitarian Streetwear
08/08
When you choose Un, you choose this.
22,500 metres
of denim rescued so far
2.16 million tonnes of clothing get heaped on landfills each year. We rescue amazing yet orphaned jeans to turn them into wardrobe favourites.
Nominal
environmental footprint
Manufacturing new clothes leads to major CO2 emissions and energy use. Upcycling slashes that down with a vengeance.
The GreenPocket™ Design Patents
EU
China
UK
India
USA
Un Denim is a brand by Circular Fashion Pvt. Ltd.
Board Of Advisors
Jose Jacob Kalayil
Founder, India Advantage Summit & the ICT ForumJose is an international trade facilitator, startup mentor and the founder of the globally anticipated India Advantage Summit & the Future ICT forum for sustainable cities, hosting innovative startups and C-Suite leadership from all over the world. He also supports Bavaria’s mandate of establishing connections and partnerships in India, and is instrumental in facilitating cross-border setup, exchange and expansion of startups and SMEs across the regions. He has previously also served as the Chairman of the Indo-American Chamber of Commerce, Karnataka (IACC). A sought-after advisor with an enviable network, Jose has extensive experience across Engineering, Infrastructure, Automotive, Sustainable & green business sector, Healthcare, Education and IT.
Kamal Sagar
Founder, Total EnvironmentKamal Sagar is an architect and visionary who has pioneered the idea of People-Centred Design in India. As the founder of Total Environment, he has woven his passion for design, nature and community across 18 million square feet of built space and over 3600 customers across several projects. Sagar's impact extends far beyond blueprints. He's a master community builder, forging connections between residents and the environment, fostering a sense of shared responsibility for our planet. He is a testament to someone who has successfully built a company that balances purpose and profit - and we look to him for his expertise, dedication and mission-focused growth.
Jan Künne
PM, Production 4.0, Germany’s largest public broadcasterJan Künne EDG is a senior consultant and coach in the areas of innovation management, strategy development and regenerative business development. He played an instrumental role supporting the development teams for BMW’s i3 and i8 models and also guiding the steering board of Rolls-Royce’s “Dawn” and “Deep Learning & AI” implementation teams. He’s passionate about leading institutions to transform their business models into a CO2 net zero - or even further CO2 negative - pole position. He served as the Head of Innovation and Strategy for TPC, the largest broadcast production company in Switzerland. He is currently a member of the Advisory Board of “The India Advantage Summit” in Bengaluru, Swaayatt Robots AV development and Deep Eigen Learning Platform for Machine Learning.
Chris Perkins
Partner and President of Model B, WashingtonChris is a global brand & marketing expert with over 30 years of experience across Europe and US. He has been the CMO of Brand USA, MD of Ogilvy Poland, SVP Worldwide Account Director at Publicis, Managing Partner at Fahlgren Mortine and EVP at Arnold Worldwide to name just a few. A sought-out Marketing Advisor, Board of Advisors for reputed marketing insights, innovation and intelligence organizations such as AnchorOps, Think Conservatory and Drumcircle. Over his illustrious career, Chris has worked with some of the biggest global brands such as Wendy’s, Trader Joe’s, McDonald’s, Chrysler, Jeep, Kaspersky Lab, Shell, Pepsi, Unilever, DHL, Polaroid, Microsoft and Compaq.